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A Tale of Two Nightclubs.
They were the best of bars, they were the worst of bars. I'm talking about The Good Hurt and Sugar. Since I live within staggering distance of the Hurt, I'll concentrate on it, but it's hard not to compare it to Sugar when the drink menu and the layout is so similar. The Good Hurt is the version of Sugar from the alternate universe where Spock has a beard and Biff Tannen runs the city. It's a portal to a time when rock and roll lounges dotted the midwestern landscape, cycling six-packs of tribute bands across their stages weekly, and into their tills went the paychecks of auto workers, mechanics, restaurant employees, tradesmens' apprentices, and the occasional college student. There's selling out to the hipsters and there's keeping a place open in the hope that somebody will burn it to the ground and the insurance will pay out. I think it's pretty clear what side of the line the Hurt's on. Points to them for not borrowing a million dollars at 18% interest and hiring a feng-shui designer to turn the place into the Brig v3.0 or Circle Bar, but they've succeded totally in keeping out the undesirable element by making it a generally unappealing place for everyone. The room is too big for the bands that play there, the sound system blows (a dbx Driverack and a couple of hours from somebody who knows how to use it would fix that), their seating layout is weird, and there should either be lots of hard liquor or an impeccable wine list.
Don't get me wrong. It doesn't have to be Sugar (dang, is that wraparound fish tank the dog's bollocks or what?), but you could definitely make it a far more happening place than it currently is. The demographic of that neighborhood is changing. Mar Vista's becoming the new Silverlake. It's about time the local watering holes stepped up to the plate and provided the kind of venue expected of an up-and-coming trendville. Having said that though, the only way to truly make a difference is to buy the place.
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Stjohn
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posted 03/02/06
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